The much-awaited diamond anniversary of St John’s Grammar School, Oke-Atan.Ile-Ife took off with the launch of the “Proudly Johnian” campaign last week. The campaign features portraits of the old boys of the school decorated with the anniversary logo and the Proudly Johnian concept. In the first stage of the campaign, hundreds of old boys posted the branded “Proudly Johnian” portraits on their social media pages announcing their excitement on the occasion of the school’s 60th anniversary. The second stage took the campaign to the streets as banners were used to decorate the Ife-Ibadan highway up to Mayfair. The originator of the “Proudly Johnian” concept and publicity secretary of St John’s Old Boys Association, SJOBA,  Kehinde Bamigbetan said the banner campaign will stretch from. the old Toll Gate at Ajebandele to the premises of the school to create awareness in the community. ” We are just starting. It is going to expand to billboards, radio and television. We started from social media. This pre-event is to sensitise the general public and it will increase in intensity as we approach the anniversary week that begins on Monday, January 17, this year. Bamigbetan called on old students to identify with the alumni’s massive infrastructural facelift of the school. He said the ultimate objective is to encourage the government to release the school to the church and the alumni so that the standards it was known for could be restored.